Soraya Roberts is a pioneering force in modern Chamber of Commerce leadership, recognized for transforming business districts into thriving economic and cultural hubs. As the Founder and CEO of the Wynwood Chamber of Commerce, she played a pivotal role in resuscitating Wynwood as a premier destination for business, arts, and innovation after Covid. Now, as the Founder of the Miami Design District Chamber of Commerce, Roberts is bringing her visionary leadership to another of Miami’s most dynamic districts, fostering business growth in retail, fashion, and hospitality while preserving its unique identity.

With an extensive background in business development, marketing, and strategic partnerships, Roberts has successfully led chambers that bridge the gap between commerce, community, and government. Her leadership in Wynwood introduced strategic business support programs and high-impact partnerships that connected local businesses with global opportunities. She has worked closely with entrepreneurs, corporate leaders, and city officials to develop initiatives that support sustainable economic growth while maintaining the artistic and creative essence of the district.

Roberts’ expertise in chamber operations extends far beyond Wynwood. She has been instrumental in economic development efforts across South Florida, having worked with the Downtown Hollywood Community Redevelopment Agency (CRA), the Colombian American Chamber of Commerce, and the Branding & Marketing Council of the Fort Lauderdale Chamber of Commerce. Additionally, she helped streamline operations in the development of The Village at Gulfstream Park in Hallandale Beach, further solidifying her role in shaping key business and cultural districts. Her deep understanding of business ecosystems allows her to create chambers that are more than just networking platforms—they serve as essential economic drivers that empower local businesses and strengthen communities.

Her leadership has garnered widespread recognition, earning her a 2025 Global Recognition Award for her groundbreaking work in economic development. Under her guidance, the Wynwood Chamber of Commerce became a model for innovative chamber operations, integrating art, hospitality, tourism, and commerce into strategic initiatives that attracted business expansion. She has also been featured on NBC6 and Deco Drive, representing and advocating for businesses in Wynwood and beyond.

Now, with the launch of the Miami Design District Chamber of Commerce, Roberts is bringing her expertise and network to one of Miami’s most prestigious commercial districts. She has assembled a team of top executives, directors, and industry leaders to drive the chamber’s success, ensuring it becomes a powerful advocate for local businesses, a connector of key stakeholders, and a catalyst for sustainable economic growth.

Soraya Roberts’ impact on chamber leadership is undeniable. As she expands her influence with the Miami Design District Chamber of Commerce, her commitment to fostering economic growth, business success, and community development continues to redefine what a Chamber of Commerce can achieve. Through her visionary leadership, she is shaping the future of Miami’s business districts—creating lasting value for entrepreneurs, investors, and the communities they serve.

Instagram: @wynwoodchamberofcommerce